The company Perla was founded in mid 2000. Since the establishment, the company has been primarily focused on the development of tourism in Montenegro.
Within the company operate several hotels, cafe bars, restaurants, first online travel agency. Perla also owns a car rental company, which operates under the name of the world's largest rent-a-car provider, Enterprise Holdings.
In addition to catering activities, the company Perla specializes in branding, international import and sale of various goods. Perla Group invests in the capital market, real estate as well as in renewable energy sources in Montenegro.
The following brands are operating under the Perla Group Montenegro: